By bareMinerals | January 6, 2016

The New Year is in full swing and everyone is all about the resolutions. Lose weight. Stress less. Sleep more. But what about taking care of your skin?

When it comes to skincare, healthy is the new beautiful.  We’re talking skin that radiates with a gorgeous, OMG glow. Yes, eating all your veggies and getting enough ZZZs definitely help, but the missing ingredient (no pun intended) lies within skincare made with naturally derived botanicals and high performance ingredients.

With that in mind, we started our search. Leslie Blodgett, our fearless leader, along with a few others, packed their bags and jetted off to the island of Okinawa, Japan. Known as the “island of long life,” Okinawa hosts the oldest living female population in the world today.* Sign us up. And it is here where we uncovered an herb that local residents swear by as an essential part of their enduring wellness.


Meet Long Life Herb. The name says it all. This resilient herb grows in the island’s harsh climate, showing its tenacious ability to thrive. In fact, this herb is so nutrient-packed that it’s been shown to have a higher vitamin and mineral content than spinach and kale. Take that, super foods.


So naturally, we wanted in on the action. We took the mineral- and vitamin-rich properties of Long Life Herb and created a skin-empowering extract to help make our new skincare ah-maz-ing. You’re welcome.
Gratuitous product placement coming up…our new SkinLongevity™ Vital Power Infusion is designed to enhance youthful resilience and healthy looking radiance thanks to the power of the Long Life Herb.


Now who wants to go to Okinawa (and show off their great skin)?


*According to the World Health Organization, World Health Statistics 2014



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