Going Bare in the Desert: A Weekend at Coachella

By Genevieve Ernst | April 19, 2017
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Ah, Coachella. Once an indie concert in the desert, the annual spring event has sprung into two star-studded weekends that pack in the best parties, solidify summer trends, and leave everyone’s skin a little on the dry side.

For weekend one, we partnered with Republic Records to bring a whole bar of unreleased bare product (read on for more!) plus some moisture-packed favorites to two intimate parties at the Hyde Away, a gorgeous Palm Springs retreat for artists, VIPs and influencers attending the festival.

Friday night’s welcome treated guests to a barbeque and live performances by Justine Skye, DJ Storm and Hailee Steinfeld (who wowed the crowd with a cover of Ed Sheeran’s “Shape of You”), while Saturday’s pool party featured DJ sets including Joe Jonas of DNCE, plus a photo booth tucked inside a custom helicopter (yes, you read that right).


All the while we were soaking up the vibe and getting people selfie-ready from an unusually breezy bare “boutique”: a gauzy tent where the likes of Emma Roberts, Sofia Carson and Ashley Tisdale could sample a bold new extension of our bestselling Gen Nude® mineral lipstick line. Attendees also traded tips on their desert essentials, and if you’re headed to weekend two, our super moisturizing Complexion Rescue™ was called out as a Coachella-friendly product.

But back to that new product we brought along… in a statement-making assortment of colors and the same moisturizing formulas that made Gen Nude® a hit, our new lip lineup brought high-impact, festival-ready fun.

We can’t wait to bring it to all to you just in time for summer—stay tuned!

Genevieve Ernst

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