What is Mineral Makeup? 5 Myths Explained
As natural makeup rises in popularity, so do the assumptions about what mineral makeup is and what it can (and can’t) do. Some of the popular opinions are totally true. Others, well…
If you’re new to mineral makeup, read on as we set the record straight and explain why our mineral makeup revolution has lasted for over 20 years—and continues to grow.
Mineral Makeup Is Good for Sensitive Skin
True. Due to the lack of parabens, binders, fillers and artificial ingredients, mineral makeup is hypoallergenic, making it the best choice for sensitive skin and those with acne concerns, rosacea, psoriasis and eczema. But mineral makeup works for all skin types, not just sensitive ones, with natural-looking foundation coverage available in many forms, from sheer moisturizers to full-coverage performance wear.
Our good for skin ingredients are “non-comedogenic,” meaning they don’t block pores or cause breakouts. And if you’re trying to cover acne with foundation, the last thing you need is makeup that causes more breakouts. Made specifically for acne-prone skin, the Blemish Remedy line has a specialized mineral foundation, concealer, prep gel and acne treatment serum that are proven to diminish the appearance of imperfections, skin redness and shine.
Mineral Makeup Is Good for Oily Skin
True. Mineral makeup is good for all skin types, and that includes oily skin, as the natural minerals actually absorb oils. Generally mineral foundations have a luminous finish due to the light catching pigments used in the formulas, but if you prefer a matte finish you still have good-for-skin mineral options. Our long-lasting MATTE Foundation with SPF 15 is made specifically to combat oily skin concerns. It’s lightweight and non-drying while providing buildable, sheer-to-full coverage with no shine.
Mineral Makeup Has Natural Sunscreen in It
True. Another good-for-you advantage to using mineral foundations is the fact that most have a natural sunscreen as a main ingredient: titanium dioxide, or zinc oxide. Suitable for all skin types, including those with sensitive skin or rosacea, these natural sunscreen ingredients (which also have anti-inflammatory properties and a calming effect on the skin) make up two of the five total ingredients found in our bestselling ORIGINAL Loose Powder Foundation SPF 15.
Mineral Foundation Makes Wrinkles More Visible
False. To prevent any foundation from accentuating wrinkles, you do need to use the right type for your skin. We all have different needs when it comes to natural-looking makeup and they differ based on everything from genetics and skin conditions to environmental factors and age. If you feel that your mineral powder foundation seems to highlight your wrinkles, use a face primer to help fill in fine lines and help with smooth foundation application.
Engineered with a brightening serum, bareSkin Foundation is a luminous liquid formula that is an ideal choice for mature or wrinkle-prone skin. It evens out your skin tone without looking (or feeling) like you’re wearing makeup and it won’t leave you looking shiny or feeling greasy. It will give you hydrating, healthy coverage that blurs the appearance of the fine lines that develop over time.
Mineral Makeup Doesn’t Last
False. The natural elements in mineral makeup blend seamlessly with your skin and natural oils. Our barePRO Performance Wear Foundation is tested to last a full 12 hours—and the formula is made up of 90% vitamins and minerals.
You can also extend the wear of mineral foundation or eyeshadow by using a primer first. Prep Step Mineral Shield Daily Prep Face Lotion is an effective face primer that has broad spectrum SPF 50 mineral sunscreen. It’s non-greasy and dries cleanly, so it can be worn underneath your makeup as a primer, or on its own. Already have a sunscreen you love? Start with Prime Time® Foundation Primer instead, which helps to smooth fine lines and improve foundation application.
Popular as an eye primer as well as a cream eyeshadow, 5-in-1 Advanced Performance Cream Eyeshadows are long lasting shades that don’t crease or fade, and do protect your delicate eye area with broad spectrum SPF 15—minus the sting of traditional sunscreen lotions.
Already a fan of mineral makeup? Learn how to clean out and care for your beauty bag in our Spring Cleaning series.