Inside the Launch: The Power of Good Fund

We could not be more excited to announce that beginning in 2019, we’ll be donating 1% of sales from bareMinerals boutiques and bareMinerals.com to charities that champion women’s education, entrepreneurialism and mentorship via the newly-established bareMinerals Power of Good Fund. Plus, we’ll dedicate 1% of our employees’ time to volunteerism.

Last week we flew to London to share this news with our community of global beauty editors, experts and influencers, including our brand ambassadors Hailey Baldwin, Rosie Huntington-Whiteley and Nikki DeRoest. The day kicked off at the Ham Yard Hotel with Jill Scalamandre, President, bareMinerals, announcing the Power of Good Fund and speaking with Nikki and Jenny Halpern Prince, founder of Access Aspiration, about the importance of mentorship and having strong female role models — something that is often lacking for young women, and is one of the new pillars of the fund.

Attendees then broke into speed mentoring sessions where they met with young women from Access Aspiration, a London-based charity that provides 16- to 24-year-old students with new skills and career networks in an effort to increase social mobility, improve employability and remove barriers to higher education. Needless to say, it was a memorable afternoon of learning, sharing and creating powerful, lasting connections.

For day 2, we escaped to the countryside — Oxfordshire’s Soho Farmhouse, to be precise — for our first-ever global wellness retreat, featuring a clean beauty masterclass with Rosie and Nikki. Guests had time to get outside enjoy the landscape before a closing dinner in a large barn covered in lights.

The intimate dinner featured a welcome speech from Rosie, more on the bareMinerals Power of Good brand platform from Marc Rey, CEO, Shiseido Americas & Shiseido Group Chief Growth Officer, and, of course, a beautiful dinner featuring fresh, clean ingredients from the farm.

Learn more about the Power of Good and our clean beauty philosophy. 

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