What is a Blonzer? Meet Our Glowy 2-in-1 Must-Have

By Catherine Santino | April 5, 2021

No matter the time of year, we’re always chasing that slightly pink sun-kissed radiance you get after a day in the sun — without the UV damage. Strategically pairing a warm-toned blush and bronzer have long been the go-to method for achieve healthy-looking glow, but why not make it even easier? Well, meet GEN NUDE BLONZER, the 2-in-1 product of your dreams.

Our limited-edition talc-free BLONZER combines the glow of the best bronzer with the flush of a flattering face blush in one step, all while smoothing and minimizing the look of imperfections. Its silky texture blends flawlessly into your skin, creating a perfect flush of bronzy color.

Yes, it’s that amazing. So amazing, in fact, that it sold out within days of its release. We just restocked all shades, so keep reading for more on this innovative product, then pick your shade and shop ASAP so don’t miss out.

Not sure which shade is for you? Check out our Virtual Try-On feature that allows you to test each one — right from home.

Made with clean ingredients for a natural glow

This bronzer and blush blends like a dream, but don’t just take our word for it — in a clinical test, 97% of participants said it felt smooth and weightless, and 83% said their skin had a healthy glow*.

Influencer Elizabeth Andrea was one of the first to try the product. Her take? “It reminds me of the first day of summer, where you go to the beach and you come home and your skin is bronzed and glowing.” We couldn’t have said it better.

GEN NUDE BLONZER comes in three gorgeous, sunny shades that are designed to flatter every skin tone: Kiss of Pink (a warm pink), Kiss of Copper (a copper peach) and Kiss of Rose (a bronzed rose).

How to apply BLONZER

Another unique facet of BLONZER is the application technique. Since it’s meant to emulate a sun-kissed flush, you’ll want to apply the product in the spots where the sun would naturally hit your face — basically, where you would apply blush and bronzer, plus across your nose.

Using a fluffy brush, you’re going to sweep it on in a “W” shape. The first step is to place the brush on the outer bridge of your nose, sweeping in a “U” shape, downward to the apple of the cheek and up toward the temple. Repeat on the other side. Finally, connect the “W” by sweeping continuously from one cheek, over the nose, to the other cheek.

Voila! Sun-kissed perfection.

Catherine Santino

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